Microdramas continue to strengthen their position in the Russian media market. On the Russia 24 TV channel, Production founder Vladimir Sivov spoke about the rapid growth of the short-form vertical drama market and the increasing interest of international platforms in Russian content.
"I believe Chinese platforms and other streaming services are seeing a growing Russian-speaking audience. As a result, they're increasingly looking for Russian-language content," said Vladimir Sivov.
To date, Production has released more than 20 vertical drama series. The company has also launched its own streaming platform, Kinolenta, featuring a library of original microdramas produced in-house.
The feature on a national TV channel marks another milestone in the growing recognition of vertical dramas and their future potential. Production continues to expand its slate of vertical series and contribute to the development of this emerging segment of the Russian film and entertainment industry.